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Designed a scalable, responsive, and modular design system ensuring platform adaptability.
Shipped
A/B Testing
A 0-1 project with a Netherland-based start-up to empower users to manage debt payments.
In Development
O -1 Process
Collaborated with the Cooper Union team to conduct mixed method research to analyze the frontend catalog search.
Product Design
Usability Testing
SUS Score Increase
60%
Task Completion Rate
20%
Executing UX enhancements, A/B testing and Personalization across core revenue-driving areas (e.g., paid landing pages, navigation, pricing, and key CTAs) from Click data and performance behavior.
Sponsored ethnographic research on pedestrian trust in Toyota’s self-autonomous L4 AVs to improve Vehicle-to-Pedestrian (V2P) communication. (Coming Soon)
Interviews
Diary Studies
Observational Research
Edge Cases studies
3+
Using eye-tracking, heatmap analysis and SUS scale analysis to evaluate user behavior and navigation patterns.
Eye-tracking
Mixed Methods
UX Research
Conducted comparative statistical analysis between two platforms to enhance stock trading discoverability for novice users.
Survey Design
Statistical Analysis
Statistical tests conducted
25+
Researched and designed features for focused Generative- AI Integrations to improve on Amazon Music's content discovery and social integration features.
Sprint
Feature Integration
Research Reach
100+
Features Integrated
4
Designed responsive pages for growth and brand communication, Design Systems, and iterative A/B Testing to boost visibility and user conversions.
Conversion & Growth
Rentention Rate Increase
Booking conversion increase
8%
Data screens analyzed
Developed an AI Chatbot for UNIQLO's discovery and order user flows through VoiceFlow adding intents for the LLM to develop.
Conversational Design
Voiceflow System
Task Success Rate
80%
User Satisfaction
75%
Integrating motion cues and abstract metaphors, the design enhances user interaction through dynamic visual feedback.
Interaction Design
Observational research
States
90%
0-1 Design
Sponsor Fund Growth
22%
Projected User Reach
2.5m
Component variants designed
Lesser individual components
(Coming Soon)
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© 2024. Designed by Shikha with love and lots of lattes.
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